How To Sponsor Your Friends And Relatives To Your MLM

There is a growing misconception nowadays popularized by MLM trainers and online gurus. They tell you that sponsoring your friends and relatives to your network marketing business is not a good thing to do. That is not true! You see, your “warm market” is a very rich source of leads, prospects, signups, customers, and referrals. If you know the right way to tap into it, that’s equal to money earned for you.

The problem though, with lots of network marketers, is that they approach their warm market the wrong way. You see, they drag Uncle Bob to the latest business opportunity seminar. They promise Aunt Betty that she will earn thousands of dollars if she just invested a certain amount of money. They “terrorize” their friends and persistently overwhelm them with get rich quick schemes and complicated compensation plans. These tactics will not work if you’re trying to tap into your warm market!

The best way to work your warm market is to simply be yourself. Don’t hard sell. Don’t get into long presentations. Just be yourself and don’t be ashamed of your business. Eventually, if your life is out in the open and everybody knows that you are working a network marketing business, some of your relatives will start to ask how you do what you do.

Friends and relatives absolutely hate it when you hard sell them. I mean, you would feel the same way, right? What if your nephew tries to hard sell you into buying something you think you don’t need? No doubt you’ll laugh and say, “Some other time nephew, you know I’ve got lots of things to do.” So don’t be a hard salesman. Just work your business wholeheartedly enough to generate interest from your relatives. When they start to ask about your business, just give them honest, reliable, and no holds barred information. Don’t hide stuff from them. Treat them as “insiders” and show them how to save money on their purchases. If you do this, you’ll win more of your friends and your relatives to your MLM program.

Have you ever tried working your warm market list? I’m sure you have lots of war stories to tell. However, I’m pretty convinced that warm market prospecting really works. I’ve sponsored many of my friends and relatives to my program and many of them benefitted from the business opportunity I offered. Don’t be afraid to approach your warm market. It is a very good source of highly interested prospects and referrals, if you know how.