How To Present Your MLM Business Opportunity Effectively

Too many people join an MLM business but they don’t have the skills to present their business opportunity to others. The result is that they become full of desire and passion to succeed, but they don’t have an outlet to channel that. So they end up feeling frustrated and as broke as when they first signed up.

There is no shortcut to learning how to present your business opportunity perfectly. But just like any other skill, mastering the art of presenting can be learned. The key is to start your presentation with a bang. Open up by stressing important benefits related to your business opportunity. Grab your prospect’s attention. Ask him a mind boggling question: “How would you like to earn an extra $10,000 per month in the next 12 months?” is just an example. You can try other openings to catch your prospect’s attention.

After you catch the prospect’s attention, you then smoothly transition to your “problem-solution” routine. This is the part where you stress a particular problem (or a set of problems) which your prospect might have. You are already aware of these problems because you have done your market research beforehand. For example, if you want to present your business opportunity to corporate people, stress the hardships and struggles of corporate life. Make them feel the pain for as long as it takes. Stress the problems and emphasize the struggles until it hurts. When it hurts so much, people will want to hear a solution. That solution is your product or business opportunity.

I have just given you the simple format towards presenting your business opportunity. First, you open with a huge attention getter. Next, you stress an important problem (or a set of problems) that your prospect has. Then, position your product as the solution to that problem or need. You can do this sequence in face to face meetings with prospects, or when you’re marketing online through a sales video or sales letter. If you can fill your website with this proven presentation sequence, you’ll doubtless get more customers.

But wait, there is one final step to presenting your business opportunity. After opening with a bang, emphasizing a painful problem, and presenting a solution, it is now time for you to close the transaction. In other words, you seal the deal with a powerful call to action. After you’ve already stated your case, simply ask, “Are you ready to get started?” or “Should we take the next step now?” or simply say, “Fill up this form right here.” Don’t underestimate this step. This is where the money is.