I know that recruiting or sponsoring is a mystery for most people, but after personally sponsoring hundreds or possibly thousands of distributors during my entire career, I came to a single conclusion -- MLM recruiting is an art form that can be learned by anyone who commits to learning it!
I've found and personally proven that the art of recruiting can be broken down to five (5) very simple steps. Yep, a 5 step linear process! If you master the five-step formula, you will be able to sponsor as many people as you want in various situations.
Here's the very simple 5-step process:
1) Generate Leads
2) Build Trust and Rapport
3) Increase Buying Desire
4) Turn Prospects Into Buyers
5) Turn Buyers Into Partners
Believe it or not, that's it. Online gurus try to hype it up and make it sound so complicated. But in reality, recruiting is not very hard, if you understand how it works.
The first thing you would want is to generate leads. How is it done? There is no single way to generate leads. And that's the beauty of it. There are umpteen different ways to advertise and promote your business or website. But the key is this -- when you make an effort to generate leads, make sure that you know your market. That means, you should advertise in the right places, use the right words, appeal to to their existing needs.
You build trust and rapport by sharing free valuable information to your leads. What you should give must be something of value to you personally. Don't just give a free ebook which contains nonsense, crappy information. Give your best info available! Share valuable content, how to's, step by step instructions, insider tips, etc.
You increase buying desire by using the right words and understanding psychological triggers. This is where copywriting and salesmanship comes in. Really, this process is not so complicated. It's all about understanding the needs and wants of your readers, then appeal to those needs and wants in your ads and marketing messages. This increases buying desire.
You turn prospects into buyers by giving them an irresistible offer. Something that is shockingly good. In the Godfather's words, an offer that they can't refuse! When you offer something that is extremely valuable at the cheapest price possible, people want to buy from you and have a transaction with you. You don't have to mislead people and trick them into buying. Just offer something valuable, something they need, and at a laughably cheap price!
Lastly, you turn these customers into buyers by showing them your business opportunity. If you followed all the steps above correctly, you now have your prospect's attention, and he/she will attentively listen to what you have to say next. Make the signup process extremely easy for your prospect. You can do this by giving him/her specific instructions..Step 1, Step 2, Step 3..etc...until he succesfully finishes the signup process. Don't hide any information! Be blunt about the rates and signup fees, but be blunt about the income potential as well.
So there you go. That's the best piece of advice I could give you today. I hope you learn from it and apply it in your network marketing business. If you have any questions, just let me know. And feel free to leave comments.
See you in a few days.
You can check out my MLM Prison Break program here to gain access to more information on how to succeed in network marketing.
Sincerely,
Verniel
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Great advice, Verniel! Most people are left in the dark about sponsoring new reps. You really outlined the basic process of how it is done online. Cheers! - Dan from Ontario, Canada.
This is a great way to break down the recruiting process Verniel. To new people in the business, recruiting is this "big scary thing" but the most important part in my opinion is #2. You can generate all the leads in the world but they won't do you much good if you can build trust and rapport. Great post!