By Julieanne Van Zyl

If you have an MLM business opportunity then you know that you have to use several different strategies in order to grow your business. An MLM business needs exposure in order for people to be attracted to it and want to buy what you have to promote.

How Does Article Marketing Work?

It is actually quite a simple concept. You write an article, you publish the article and when someone is doing a search on google for the topic you wrote on they find you! From there, you can direct traffic to your website and give prospective leads more information. The more articles you write the more visitors you will get. It is important to submit quality articles because you are presenting yourself as an expert.

Don't Have Time To Write Articles?

No sweat! While it is entirely possible for you to write your own articles, the truth of the matter is is that writing takes a lot of time and effort. There are other options, for example, you could hire someone to write for you. The rate can start at around $25 a page and can go up from there. The last option is to use Private Label Rights articles. These articles are professionally written and you can even edit and adjust them to your liking and then publish them online.

Searching For the Right Keywords

So, you know how article marketing works, you know where to get the articles and now you need to know what the articles need to be written on. Keywords are essential to this process. You want to find the right keywords that will sell. When it comes to finding the right source for keywords, Google ranks supreme. And, if you are operating on a tight budget, you can use Google's research tools to get started on the process. Otherwise, there are other keyword research tools that cost about $50-100 a month. Be careful when selecting keyword research software because there are a lot of bogus programs out there. Do your research and make sure you are purchasing a quality program.

For those that want to use Google, here are some tools that are extremely useful.

1. Google Insights

Google insight can help you choose an advertising message, find brand acquisitions and new markets. It can also help identify where search volume related to a certain keyword is at its highest.

2. Google AdWords Keyword Tool

This tool allows for an "exact" search. These are the best search tools and are particularly helpful for home-based businesses.

3. Google Sets

Google sets is an excellent tool for MLM marketing research. The search engines really likes thematic keywords when they are added throughout the article.

As you can see, with the right tools you can market your MLM business quite successfully and easily with article marketing. Just follow the steps and you are on your way!

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