You must carefully choose an appropriate email subject. Remember, your goal is not to create an award winning title that will win a Pulitzer or something. Your one and only objective in the email subject is to cause your readers to want to click and open the email.
To have an effective email subject, as a general rule, it should not look like an advertisement but rather a real , personal email message. Think of the kind of email subjects you receive from your real-life friends. Those are the kinds of email subjects that will be effective in your email marketing campaigns.
If you write email subjects like "How To Achieve Financial Freedom", or "Make MOney In 30 Days Or Less", chances are, people will delete it instantly. Instead, use email subjects like "I just came home from Miami", or "Some freebies from a new CD I just ripped". Be creative though, and study real email subjects that caused you to click and want to read promotional emails.
Another thing that you have to put in mind is getting your email past the spam filters. Do you know that there are certain words and phrases that instantly pick the attention of email spam filters? This will cause your message to be directly trashed to the bulk email folder.
Don't use all caps in any part of your email, especially the word "FREE". Too many long links, and broken spaces may also cause your emails to be blocked instantly. Some email services are now blocking the word "Spam" itself. A good alternative to the word "Spam" is "unsolicited mail", or simply not use that word at all in the email body.
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