by Verniel Cutar
There's so much talk on the internet regarding one of the most important aspects of any MLM business: duplication. For majority of network marketers, duplication is a myth. It's one of the many unfulfilled promises that the company and the recruiting leaders fed into the minds of newbies. Any MLM biz opp peddler today will tell you that their system is "easily duplicatable" and automated, they'd even say anything to get you to sign. (the acronym for G.U.T.S. -- get you to sign).
Is duplication truly achievable?
With the MLM attrition or drop out rate constantly increasing, it seems hard to believe that any true duplicatable system exists. A lot of money making program promoters will simply pitch you about the company, tell you that they have the best comp plan in town, charge you big bucks, then give you an instant replicated site. (congratulations...almost everyone today have at least 3 to 4 replicated sites...call that "exciting"). Is this duplication? Well, to some extent, yes. But still, simply getting a replicated site will not trigger the snowball effect in your business. In fact, there's so much more that meets the eye!
If you truly want to duplicate, copy the system, not the upline.
Majority of uplines just tell their new team members to "follow what I did". Then they talk about Google advertising, article marketing, search engine optimization (can't even spell that one!), Web 2.0, RSS and Atom feeds, traffic exchanges and just let the "stair step breakaway plan for work for you".
Then the new downline says, "huh? what's that again??"
You see, not all team members can copy what the upline did. The reason is this: All people have different sets of skills. Some are technically minded. Some are not. Some are more comfortable with offline marketing, while others freak out. Some people can make 100 personal videos on Youtube, others cannot stand the idea. Some can spit out 10 to 20 articles per week, others can't go through a single paragraph! And believe me, I've got team members who constantly bring new recruits to our team, and their primary method of generating leads is contacting their warm market and getting referrals from them. Talk about the "old way", it's still not obsolete!
So if you, as an upline, try to tell your members to just "copy you", it's a bit dangerous. Your downline members have varying skills, and not all will be able to follow along. If you restrict their marketing to Google AdWords and article marketing just because that's exactly what you're doing, you are also restricting their growth. I call this "duplicating the upline".
On the other hand, I encourage my team members to copy the system, not me. I tell them "here's your replicated site, do anything you can to invite more people to it. Whether you do it offline or online, it's up to you". If they choose to do online marketing, I have training material prepared especially for that. If they choose offline methods, I have a separate training series for them. If they choose to employ both marketing methods, then fine and great.
The important thing is to let your prospects choose how they intend to run their MLM business. I cannot push them to do exactly what I'm doing because I'm a different person. Dictating them what to do is similar to strangling them and even killing their innate potential.
http://www.gentlehorizons.ws
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