A 30-Second "MLM Guru Experiment"

Do this experiment. It will take you less than 30 seconds to do so. Go to Google and type the words 'MLM training'. As soon as you do that, you will see bazillions of websites listed, owned by some MLM guru or networking expert. Now let me ask you a question, if the failure rate in our industry is 95%, how come almost everybody is claiming to be a guru?

Could it be that a lot of folks are trying to be someone else they are truly not? (I mean, if you're reading this and you are a true expert, then there's no problem with that, I take my hats off to you).

However, the secret to becoming a successful MLM entrepreneur is not to be a guru, but to be a true leader. There's a big difference between the two. I think when you're a guru, it implies that you're sharing a vertical relationship with your people. You are sending a message that "I am up here and you are all down there". You may get some sales, sign ups, and loyal fans that way, but there will be less genuine leverage because those "followers" rely heavily on you -- doing less work by themselves. People are lazy and they would rather have some gifted person do all the hard stuff for them, while they wait for the cash to flow in.

A leader, meanwhile, motivates people to action but knows how to delegate power and responsibility. In fact, the best leaders I know have very limited technical skills. True leaders have a higher emotional quotient than intelligence quotient. They know that the secret to making more sales and getting more sign-ups is not to constantly flood their prospects with information all the time. It is much more important to uncover prospect's needs by ASKING QUESTIONS and listening intently. In short, leaders don't have a high-handed approach to the business.

Gurus need to flaunt their income checks and proof of income before people can believe them.

Leaders can influence people even if their present income is ZERO. Their goal is to sincerely help others, and NOT to "trap" people to some marketing baits.

So which would you rather be?