By Linda J Bruton
In the 15+ years I've been involved with network marketing, the number of people who come and go never cease to amaze me! Sometimes it seems like a revolving door.
On the positive side, thousands of new people discover network marketing all the time. They have always wanted to start their own business and are attracted by the huge income potential of MLM. Or they need a part-time source of income. Or, perhaps they've been caught up in the huge, never-ending layoffs and corporate downsizing that seem to be a permanent part of the new information-driven economy. They see network marketing as a way to escape the Rat Race forever!
Whatever the reason, they are entering this industry in droves. And that is good news for you and I!
On the negative side, however, most of these people flounder around for months, or even years, like a fish out of water, and never really discover how to make network marketing work for themselves. They buy into too much of the hype and half-truths that seem to proliferate in MLM advertising, expecting a large income in just a few months without much work or investment.
Unfortunately, some of us continue to promote this image of network marketing, even though we know it is completely untrue!
Perhaps that explains why so many newcomers believe that all they have to do to be successful is just send out a bunch of spammy emails and the money will come rolling in!
I've spent a lot of time and effort showing the newcomers in my downline the kind of work that is necessary for success. But all too often, these newcomers pay little attention to it. They've seen all the ads telling them that they don't have to do any work, that a certain program practically builds itself, or their upline will be giving them massive amounts of spillover.
They don't seem to understand that this is a business, not a chain letter game. And all too often, this is partly our fault. Some of us are so eager to sign up new distributors that we'll tell them anything.
So our MLM newcomer may run out and send out a few over-hyped, anonymous emails to a cheap list and then wait for the money to roll in.
When nothing happens, our unhappy newcomer then decides "the program doesn't work." (How many times have you received an MLM mailing with the words "This one really works" in the subject line? I get them all the time).
That starts our newcomer on a frustrating journey from one MLM program to another. They may join 5 or 6 all at once on the theory that at least one must work! They may sign up under a sponsor that promotes the "program of the month," and jump into everything new that comes out. Never does it enter their mind that "programs" neither work nor don't work!
What does or does not work is their personal success system. A good network marketer can earn a huge income in even the worst of programs, with the poorest compensation plans. But the best program in the world is not going to work for someone who doesn't understand how to be a successful network marketer and businessperson!
Some of these people finally do learn how to be successful. Usually it is only after wasting a lot of time and money. Unfortunately, most people finally quit in disgust and go out and give network marketing a bad name to their friends and family! And that makes it all the harder for the rest of us.
How many prospects have you talked to who tell you that their best friend "lost his shirt" in one of those "MLM pyramid scams?"
Contrary to popular belief, it takes training and education and investment to become a successful network marketer. No doctor was born with the knowledge of how to practice medicine. Nor was any successful network marketer born with the knowledge of successful recruiting and downline support.
Network marketing requires knowledge of effective marketing techniques, salesmanship, and basic business skills. If you are doing it online, it also requires computer and Internet skills, too.
On top of that, it requires the ability to work with people, the ability to follow a plan, discipline, and ongoing investment.
Fortunately, with the proper training, none of this is very difficult to learn. We hear a lot about "duplication" in this industry. And that is really all duplication is: learning effective techniques, using them, and teaching your downline to do exactly the same thing.
As professionals, it is essential that we pass that along to the downline we are building. I am tired of seeing so many newcomers pass through the revolving door. And I'm tired of hearing people refer to our business as a "pyramid scam."
Network marketing is a wonderful business. Almost anyone can learn to do it effectively and profitably if they are taught and if they have the desire.
It offers average people the means to a large income without a large initial investment. (But that doesn't mean it doesn't require investment). And it offers us the personal freedom and time to pursue other goals in life, unlike most corporate jobs.
This is the real message we should be sharing with prospects, not the hype that abounds online. We may sponsor a few less people. But I suspect that we won't be sponsoring so many people that are in and out of the revolving door giving our business a bad name.
(c) 2009 by Linda J Bruton http://www.mlmmillionaire.com
Linda Bruton has been a full-time network marketer for over 15 years. Be sure to visit her Network Marketing Tips weblog for weekly tips, tricks, secrets and resources for building a full-time MLM business online http://www.mlmmillionaire.com/blog/
Article Source: http://EzineArticles.com/?expert=Linda_J_Bruton http://EzineArticles.com/?The-MLM-Revolving-Door-Syndrome&id=4726
by Barry Monteiro
Are you at a loss as to why no matter what you try, your network marketing strategies just don't seem to be effective? You've read every book and article you can find and gone to those seminars which claim to let you in on the big network marketing "secrets". You've been working your hardest and it seems like you're just throwing money down a hole with nothing to show for it.
The problem a lot of network marketers have is not really understanding how things work in this industry; as a result, they make mistakes which could easily be avoided and make unwise decisions. In most cases, they are acting in good faith - but the information they are going on comes from an unscrupulous company who promised them the moon. The reason people fail to succeed in network marketing is that they have never been given a true picture of the industry.
It so happens that nearly all (95%) of people who start in network marketing have no previous experience in sales. Since network marketing is all about sales (no matter what any MLM company will tell you), this is a problem. People tend to think of network marketing as easy money, with the product selling itself while they need do nothing but collect their checks.
Another thing which a lot of network marketing programs will tell newcomers is that they can sell to their friends and family; of course, your friends and family may be less than thrilled with the product you're selling and not be interested in buying or signing up. Even if you could get every one of your friends on board, you'd have to be the most popular person on Earth if you expect to get rich this way.
There are literally millions of people who are getting involved in network marketing and MLM opportunities; however, almost none of these people are actually making money. So why are people doing so poorly in this industry? For the most part, these people have been scammed - companies have told them how easy it is to make a fortune in network marketing with no work and no sales experience being needed. However, the reality is a far different thing.
Being successful in network marketing requires MLM training, experience in sales and a lot of practice just like anything else. So is it possible to make money with network marketing? Indeed it is; you can even become quite wealthy - but it isn't going to happen overnight. You'll have to be patient, persistent and willing to put in some hard work. Think about it for a minute. If you could really become fabulously wealthy overnight through network marketing, wouldn't everyone be doing it already? Knowing the mistakes commonly made by people as they begin to get involved in network marketing, MLM and other home based business opportunities, you can avoid making these big networking mistakes as you start your network marketing career.
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* This article reprinted with permission, courtesy of GoArticles.com
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By R.G. Srinivasan
Action is the Key!
It is true of all business. But that is the gospel for Network Marketing success.
Big dreams are good. They make us ambitious. They give us the big picture. But to achieve those dreams we need to take action everyday. MLM is basically a business of small actions which builds up into big business.
It is all very well to dream about reaching the Himalayas. But to get there we need to start walking. Take those steps one after the other. Every step is taking you closer to your destination. Let us look at all those small things you start with to build your power Network Marketing business.
Have a Plan. If you don’t know where you are going how will you get there? That is why you need a plan. Prepare a plan of action of the direction, the how and the method of reaching there fast. Write down every step you are going to take to reach your goals. Have a separate MLM journal and put everything down. Don’t be vague or leave the action and planning to your memory. Putting your plan to paper in black white helps you take better action.
Implement your action plan. Take those steps every day, small though it might be. Start putting your plan into action. MLM success is simply plan the action and action the plan.
Small Successes Create big confidence. Every little step is an achievement of your action plan. There is a satisfaction when you get results or at least you know you have worked at what you planned. Each little success will build confidence. Like a ripple it will grow bigger and bigger. As your confidence grows, you climb the ladder of success faster and faster in MLM.
Money is a byproduct. If you work for a cause, the effect will be results. Work for the love of your MLM opportunity, your product, your customers and your team. Success, money and fame will follow as a result. MLM is a business of helping everyone you come in contact with to get what they want whether it be the product or financial freedom or social support. When you love to work for the success of your team the results will be really big and permanent. If you work just for money it is one more job. The results will be there but not spectacular.
The key to MLM success – Take Action, Plan your business, implement your plan, achieve successes to gain confidence and help others to achieve their dreams as well. This is the simple and effective key to your MLM success.
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R.G. Srinivasan is a Certified Trainer, Writer and Author. He also writes a regular blog on home-business resources which you may check out at http://www.home-businessresources.blogspot.com for online marketing tips, resources, business opportunities and online promotional strategies
Article Source: http://EzineArticles.com/?expert=R.G._Srinivasan http://EzineArticles.com/?MLM-Success---Action-is-the-Key&id=22959
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* Article reposted by Verniel Cutar with permission.
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