Basically there are two ways to sponsor distributors and make sales. I've found out during the past few years that I'm doing both. However, it's impossible to get the most out of each one by doing them at the same time. You have to choose which type of "salesperson" are you, and then you'll attract prospects which are comfortable with your way of making offers.
The first way to share your business opportunity to others is by hard selling. Wait, I know the term "hard selling" rings somewhat a negative connotation. But to me, hard selling is simply making your proposition upfront. It's about being a straight shooter, laying the cards on the table with the prospect, and being straightforward and honest with him or her. Some prospects are attracted to this way of "selling" (if you'll excuse the word), because it allows them to see your true motive from the start. It's like you saying, "there's no catch, here's the true offer!". Online MLM'ers do this method by writing good sales copy (sales emails, pitch pages, referring people directly to affiliate site). This demands more than average copywriting skills, and even outstanding phone skills.
The second way to attract prospects is by "implicit bonding". For many years, I never knew that I'm already using this strategy in my business. Only recently, I heard the concept from Frank Kern's "Mass Control" site, and I realized within myself, "hey, I'm already doing this stuff".
Implicit bonding is when you don't make an obvious effort to convince, sell, or persuade your prospect to buy from you or take advantage of your offer. Rather, you focus on helping them get useful information about the solution to their problems, wants and needs. You do this over a certain period of time, either within 7 days, or even an entire year (with the use of an autoresponder of course). When you establish yourself as a provider, helper, and sincere friend, trust and rapport is developed between you and your prospects. Gaining trust is a vital factor in influencing your prospect's buying decisions!
In the process of implicit bonding, you use "multiple modalities". It simply means, you use different mediums by which to access your prospect's brain. You can use text, audio, video, pictures. You can make them laugh or cause them to learn something useful. You can let their voices and opinions be heard by giving them an opportunity to post feedbacks. This can all be done by using every possible platform online to access your prospects: websites, blog posts, audio, video, picture pages, etc.
Once trust, rapport and value has been established, prospects just voluntarily convince themselves to buy from you or join your team. It really works like crazy. That's what happens when you invest in strengthening relationships with prospects over an extended period of time.
The first way to share your business opportunity to others is by hard selling. Wait, I know the term "hard selling" rings somewhat a negative connotation. But to me, hard selling is simply making your proposition upfront. It's about being a straight shooter, laying the cards on the table with the prospect, and being straightforward and honest with him or her. Some prospects are attracted to this way of "selling" (if you'll excuse the word), because it allows them to see your true motive from the start. It's like you saying, "there's no catch, here's the true offer!". Online MLM'ers do this method by writing good sales copy (sales emails, pitch pages, referring people directly to affiliate site). This demands more than average copywriting skills, and even outstanding phone skills.
The second way to attract prospects is by "implicit bonding". For many years, I never knew that I'm already using this strategy in my business. Only recently, I heard the concept from Frank Kern's "Mass Control" site, and I realized within myself, "hey, I'm already doing this stuff".
Implicit bonding is when you don't make an obvious effort to convince, sell, or persuade your prospect to buy from you or take advantage of your offer. Rather, you focus on helping them get useful information about the solution to their problems, wants and needs. You do this over a certain period of time, either within 7 days, or even an entire year (with the use of an autoresponder of course). When you establish yourself as a provider, helper, and sincere friend, trust and rapport is developed between you and your prospects. Gaining trust is a vital factor in influencing your prospect's buying decisions!
In the process of implicit bonding, you use "multiple modalities". It simply means, you use different mediums by which to access your prospect's brain. You can use text, audio, video, pictures. You can make them laugh or cause them to learn something useful. You can let their voices and opinions be heard by giving them an opportunity to post feedbacks. This can all be done by using every possible platform online to access your prospects: websites, blog posts, audio, video, picture pages, etc.
Once trust, rapport and value has been established, prospects just voluntarily convince themselves to buy from you or join your team. It really works like crazy. That's what happens when you invest in strengthening relationships with prospects over an extended period of time.
