How To Create Leads For Your MLM Business: Step by Step Instructions

By [http://ezinearticles.com/?expert=Liam_Davis]Liam Davis

Deciding to learn how to create leads yourself is best thing you can do for your MLM business. Not only is it most cost efficient way to generate leads but the leads you generate yourself are always of the highest quality. This is a step-by-step plan on how to create leads using the internet.

How To Create Leads Step #1: Choose Your Target Market

The first step is to decide who your target market is. Are they people looking for any MLM opportunity? Are they people looking specifically for YOUR MLM opportunity? Are they other network marketers looking for training on the network marketing industry?

Deciding who your target market is, will help you with step #3, creating your special offer.

How To Create Leads Step #2: Capture Page or Blog

Now that you know who your target market is, you need a capture page or a blog to capture their details.

A capture page is a simple web page that has a description (in the form of sales copy) of what you have to offer, and an opt-in form where people can leave their name and email address (and their phone number if you like) in return for your offer or more information. You can also use an opt-in form on your blog, where you can encourage visitors to opt-in before they leave your site.

A capture page is ideal as you can create some compelling, TARGETED copy that will entice your visitors to enter their information in return for more details. (This is how you actually create your leads)

You can easily create the opt-in form for your site using an auto-responder service like: GetResponse or Aweber.

How To Create Leads Step #3: Special Offer

Now you need to create a special offer that you can give away to the people who opt-in to your site and become your leads.

If your capture page is specifically for your company, you could give away a "Special Insiders Report", training on how to be successful in your company, you could offer an "insiders" video tour of your companies back office, an interview with a top producer in your company...anything that you think people researching your company would be interested and find value in.

If your capture page is for people searching for network marketing and MLM in general, you could do the same as above, just make your offer a little more generic.

If you are targeting other network marketers who are looking for training, you could offer a video training series, an ebook or report, an audio training, a marketing bootcamp, etc. Once again, any kind of training that people would consider valuable.

(**Note** You have to offer a good, value packed product. If your free offer is junkie, people won't want it and you will be wasting your time. If you're not sure what to offer, make sure you click the link in the signature box, where I will show you a system that you can offer, that will provide you with capture pages and also help you make more money.)

How To Create Leads Step #4: Start Marketing

Once you have your capture page ready and your special offer in place, it's time to start marketing.

Thanks to the internet, you can market your capture page in a bunch of different ways. If you have the money to spend you can do Google/Yahoo/Bing or Facebook Pay-Per-Click advertising, or ezine and solo ads. If you're on a budget you can do article and video marketing, Facebook and Twitter marketing, forum marketing, etc...

Just make sure you are targeting your target market with your marketing and that you're leading the people looking at your content back to your capture page.

Once you've created your leads, it's now just a matter of building a relationship with your leads (via email or phone), and, once you have built rapport and trust, introducing them to your business.

Building your business really is easy when you know [http://workwithliamdavis.com/how-to-create-leads-for-your-mlm-business-step-by-step-instructions]how to create leads yourself. If you are new to internet marketing and the thought of creating your own products and capture pages scares you, you can check out a pre made system that you can use to generate more leads, make more money and learn real marketing strategies, at my website: [http://thenextlevelnetworker.com]TheNextLevel Networker.com.

Article Source: [http://EzineArticles.com/?How-To-Create-Leads-For-Your-MLM-Business:-Step-by-Step-Instructions&id=6291925] How To Create Leads For Your MLM Business: Step by Step Instructions