Here's an industry fact: The average distributor just randomly pitches his or her presentation to every hot prospect that comes along. This is not entirely bad, but the amount of income that any networker can get from such means is just "enough to get by". Many people in MLM know that if you talk to more prospects, eventually there's a small percentage who will be interested in the opportunity.
But as usual, ace recruiters and MLM heavy hitters know better.They don't rush quickly into giving their sales presentation. They realize that if they proceed with pitching about the business opportunity without knowing the specific needs and wants of a particular prospect, the entire sales process has a huge tendency to be a flop.
Why?
Because every prospect has varying needs, wants, 'hot buttons'. Therefore, each prospect also has a unique reason for joining an MLM opportunity. So before heading into the the motions of presenting the details of your offer, you must have a clear idea of the specific needs, wants, and 'hot buttons' of that particular prospect at that particular time!
Is the prospect an MLM veteran who is looking for the next big thing? If he is, then don't give him or her the usual "basic pitch" that will be an insult to his/her intelligence. Instead, show the prospect how his leadership and experience will fit into your splendid money making system.
Is the prospect product oriented and doesnt look like he'll recruit a lot of folks? Then show him or her the huge potential of the product and your retail plan. Etc.
Is your prospect a skeptic? Show him or her how your MLM program guarantees the safety and satisfaction of its distributors, but never give any promises of getting rich quick. Give that prospect a picture of reality.
My point is, you have to structure your MLM presentation based on the needs, wants, and preferences of the prospect. To do that, make sure you spend time getting to know the prospect. If you're marketing through the internet, gather useful information from the prospect with the intent of helping him or her better. Once you spot a particular need and want of that prospect which your MLM opportunity can satisfy, then that's time for you to present your offer.
This is a very basic sales concept that sadly, many networkers have forgotten to do. But hey, it's good to know that heavy hitters still do this, that's why they're able to sponsor more distributors and earn more residual income.
http://www.gentlehorizons.ws
http://www.mlmresource.blogspot.com
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