Hi everyone. Verniel Cutar here spending a much awaited relaxation break, after a turbulent and busy weekend! Group projects, midterm exams, and a couple of written papers! My brain's bleeding...lol! As you know, I have recently decided to continue my college education, taking up a business degree. (I decided to take up that course because I believe it will help me in many aspects of my life, not just in MLM).
Anyway, in this brief blog post, let me address a common misconception circulating within the MLM industry at this very moment. Some "gurus" and MLM junkies claim that the business information being taught in schools and colleges CANNOT be used in the real world (particularly in network marketing).
Well, I only agree to a certain extent. Theories, if not used in a practical sense and not applied in real life situations, are useless.
However, if you open your eyes to all the wonderful information being taught in the academic world, then use the same concepts in real life situations, you will doubtless have an unlimited arsenal of business building techniques at your disposal!
For example, recently, I came across the Path-Goal Leadership Model concept by Robert House and Martin Evans.
This leadership theory states that a leader's job is simply to provide three (3) basic things to the members of the group:
1. Task Structure - When you say task structure, we are referring to the division of labor within the team. Your role as a leader is to provide clear job assignments, clear expectations, and specific goals to be achieved. When there is a clear "structure" of what needs to be done, all the group members become effective and efficient because they know what is expected of them.
2. Support - Here, we are referring to the way you motivate your team members to do the job. There are two parts of this: (1) Task support, and (2) Psychological support.
In task support, you provide your team members the necessary materials, equipment, tools, venue, and training needed to accomplish the job.
In psychological support, you cater to inner motivational drives by using encouragement, inspiration, and consideration. When you provide proper psychological support, people tend to work better towards achieving team goals.
3. Rewards - This is the part when you reward team members each time they accomplish goals. This may be in the form of material rewards, or emotional rewards. You may choose to give gifts or additional bonuses to high achievers, or you can give recognition and praise to those who accomplish vital team tasks.
** Personally, I think this Path-Goal Leadership Model can be used in the network marketing world. If you accept that you're an MLM leader, your role is to provide:
Structure - Clear expectations and goals. You set a target for your downline members (ex: each downline member should bring 5 others), etc.
Support - You provide task support in the form of MLM tools such as websites, autoresponders, training, software, etc. You provide psychological support in the form of follow up calls and mailings, and giving out words of inspiration (training calls, build a community, etc.)
Rewards - You recognize key team leaders and make sure their efforts don't go unnoticed. You give spillovers and special favors to downline members who perform well.
** When these three factors are met, the Path-Goal Leadership model states that there will be a clear transition from the path towards the goals of the team. Everyvody benefits. Everybody earns. The downline grows. New customers are generated. Business becomes good.
I have personally proven this in my personal life and am beginning to see positive results in my MLM business when I recently applied this concept in network marketing. You can try it too!
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Let's get this straight. If you generate more leads for your network marketing business, you'll make more money. But let's get to the real problem. Lots of MLM entrepreneurs absolutely have no idea on how to generate their own leads. They join a business opportunity. The products seem great. The company owners and uplines all seem friendly and helpful. But the affiliates and distributors don't know how to get leads. So they fail. It's that simple.
Just how do you generate these highly targeted and interested leads for your business? I suggest that you gather them online and offline. There are many ways you can do this, and this article is simply not enough to outline all the methods! But to give you a basic headstart, let's outline some of the fundamental ways to generate leads:
1. Pay per click advertising. This type of advertising is very different from magazine and newspaper advertising because it's more targeted and you can optimize your ads to appear for certain keywords that are related to your business. Basically, you only pay for every ad click that you get from genuine web surfers. You also control the advertising budget on this one. The most popular PPC platforms are Google AdWords and Yahoo Search Marketing. Before you try any of these services, I suggest that first, you develop your own website with an attractive offer. Second, study the nuts and bolts of PPC advertising to avoid spending more advertising money that you actually should.
2. Article Marketing. If you're looking for a free method of getting high quality leads, then you should try article marketing. This will work most for people who have good writing abilities and have an expertise in the MLM field. All you have to do is to share your expertise, target an audience, write short articles, and then submit it to the top article directories and submission sites. These articles will then be picked up by ezine publishers and bloggers all over the world, which is an added promotion for you and your business website (because at the bottom of each article, you have a "resource box" that speaks about your credentials in the networking field, plus one or two links to your business websites). With article marketing, the possibilities of finding potential customers and business partners are endless.
3. Video and Podcast Distribution. If you're more comfortable with speaking and appearing in front of a screen, just sharing your thoughts, then video/podcast distribution is the thing for you. All you have to do is produce content that you think will be helpful to your target market, record you thoughts on a videocam (it would help to put on some powder and look good). Once you're done, blast this video to popular video sites like Youtube, Metacafe, Dailymotion, Revver, Tubemogul, and many others. Make sure your message is helpful and not filled with blatant advertising. Also, don't forget to include the link of your business website on the description section of the video.
Podcasting, meanwhile, is simply the fancy term for audio. A podcast is an "audio blog" that is updated regularly and sent to a group of subscribers. All you have to do is record an audio message that gives out free tips to the network marketing community and then submit this audio to podcasting services. There are hundreds of free podcasting services out there. Or you can even use a free blog at Blogger.com. Aside from hosting text based blogs, Blogger also supports podcast feeds. As time goes by, loyal listeners of your podcast might just turn into loyal customers and partners of your MLM business.
It's not all hard as it seems. Just do it.
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