By Claire Covington


Web. 2.0 is here and social media marketing is the new wave for network marketing on the internet. To be an upcoming MLM business success story you need to be aware of the power of Social Marketing, and learn to use it today.

For a generation that has grown up on the internet, this makes perfect sense and with an "aha" they look at their blog, FaceBook and MySpace in the light of social marketing of their MLM program.

But for those of us in the over 50 age bracket, this news arouses a bit of anxiety and, well, denial, because we see it as totally outside of our capabilities and just don't want to have to address it.

The first impulse may be to dismiss the whole thing (like the idea of doing business on the internet, 20 years ago, it isn't going anywhere.) The internet has changed how we function in business, network marketing and otherwise. And as daunting as this has been, many of us, at 50+ have "adjusted" and can function quite well in this new arena.

And a little skepticism is healthy. Like-who says internet marketing and social media marketing are the future? Well, recently, BusinessWeek, Feb. 20, 2008, updated their 2005 article on blogging with "Social Media Will change Your Business." They say that although you can fight the idea (blogs), "you cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the internet itself."

Wow. That should get your attention->but maybe you still want to dismiss it.

Then, at a social gathering, new terms like Squidoo, Youtube and delicious crop up in conversation. Blogs seem to be something everybody talks about and someone inevitably brings up MySpace and Facebook. Your head begins to spin. Suddenly you wonder if all your dedication and effort expended in building your network marketing business, along with your dream of long term residual income and retirement are going down the tubes. What is going on? How can you possibly compete? You might feel like a train is going past at 100 miles per hour and you don't have any idea how to jump aboard. You don't want to be left behind. And you don't have a clue as to how to catch up.

It can be overwhelming. But take heart. All is not lost. Even though we may be a bit intimidated, this phenomenon is actually leveling the playing field and we have some advantages over the computer generations. You have many life experiences, skills and successes to draw from. You may have a great deal of education, experience building teams or relating with people socially, as well as success managing a business or running a home.

People who feel overwhelmed don't succeed because they don't begin. But successful people also know how to find out where to go for information, who to listen to, and what to invest their time in to gain the knowledge needed.

The internet has changed how we do business. It stands to reason that network marketing must change too. We have the advantage of past experience to fall back on. We know what to do. Become educated. Become a professional in this new arena. Get training from someone who is involved in social media marketing and can direct you to the information you need.

Effectiveness and simplicity are key here. You need to stay ahead of the curve. Find and follow a step by step process to position yourself as an internet marketing professional in your network marketing home business and watch your financial opportunity take on proportions that you had only barely dared dream before.

With the proper mentoring, you will find that the web has grown user-friendly and even computer illiterates can conquer the steps to be successful at internet network marketing and social media in a short amount of time. With guidance, you will easily understand what to do without being confused or getting hung up on technical aspects.

Using blogs as an example of one of the first avenues of social marketing, but including newer video and other networking sites, BusinessWeek, Feb. 20, 2008 says "...blogs are a phenomenon that you cannot ignore, postpone or delegate. Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite."

Conquering all the nuances of Web.2.0 may seem daunting. But all this "social" stuff - bookmarking, networking, file-sharing, content contributions, viral marketing and all points in between, simply involves learning a few new terms, following concrete steps to create your web presence in a network of content and ideas using your knowledge and skills to help other people, assuring your success in the process.

It's about working smarter ... Not harder! So take the steps, educate yourself and become an entrepreneur of the future.

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Claire Covington coaches network marketers to achieve their goals and build a strong, duplicating organization using http://marketingmerge.com/internet-and-network-marketing web 2.0 and internet attraction marketing. She mentors them to success by utilizing the latest internet strategies and training to attract business partners to themselves and create positive cash flow during the process.
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Click [http://RenegadeU.com]Renegade University Guide to enroll for free training. Start learning and implementing the most current internet marketing ideas and strategies today.

CLICK HERE FOR MORE NETWORK MARKETING SECRETS

By Julia Tang
(NOTE: this article adheres to Ezinearticles repost guidelines -- the author is propeerly credited at the end of this article)

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The purpose of this guide is to provide a step-by-step procedure for starting, operating and optimizing a MLM based business, and to do this without making serous mistakes along the way. There are volumes of books on this subject, so this guide will not attempt to "rehash" the "rose colored" views of these authors. Instead, this guide will show you a "lean, mean, cut-to-the-bone" quick and easy way to succeed in your business based upon the MLM MACHINE program. Also, you will be shown tips to use, tricks to be aware of, and traps to avoid.

Why Most People Fail In MLM

MLM is an explosive growth opportunity and it is here to stay. Like it or not! Let's review some MLM facts.

There appears to be thousands of MLM companies. Some of these MLM companies are well established multi million dollar companies, while most of them are not. Many people have become wealthy in MLM, but some of the would be MLM'ers never make it! Therefore, before we go blindly into MLM, let's analyze why some of the would-be MLM'ers don't survive. Let's bread down the problem in three categories.

1. MLM'er can't EFFECTIVELY recruit new members. 2. MLM'er can't keep his program going. It runs out of gas and dies a natural death. 3. MLM Company has serious problems. I believe that sums it up. Either the MLM'er can't get his program started, can't keep it going, or the MLM company itself goes "belly up."

Why New MLM'er Can't Effectively Recruit New Members?

1. The MLM Paradox According to Webster, the word "paradox" means, "something with seemingly contradictory qualities or phases." In MLM, there is a paradox that causes major confusion that must be understood and dealt with. Here is the problem. MLM companies by law cannot aggressively "push" the MLM opportunity as the main reason for joining their program. They must emphasize their products and services and explain the MLM opportunity as only a nice extra benefit. If they don't, all kinds of local, state and federal government officials will attack them. Therefore, they must be extremely careful about what their literature, advertising and promotional material states, what they say in meetings, etc. That is why we normally don't mention the MLM company name when we use examples in these reports. We do this just to avoid this kind of problem.

All MLM'ers are aware of the MLM "paradox" problem. Look, everyone knows, including the MLM companies and all the distributors, that the real reason that most people get involved with MLM is for the opportunity! Yet, the MLM literature and the MLM distributor cannot tell you this directly without crossing over the fine line of being illegal. In other words, it is illegal to promote a MLM company if the sole purpose is to earn profits by signing up new distributors with no regard to the usefulness of the product or service.

Where does this leave the new MLM distributor? Well, no one is officially allowed to tell him how to go out and aggressively recruit new members! Instead, he is always taught how to "promote" the product and then "as an after thought" explain the opportunity! All up standing MLM companies will follow this procedure.

TIP: Keep your lead generating methods separate from your MLM promotions. In other words, it is perfectly legal to promote an opportunity any way you want to as long as you don't tie this directly with a MLM company.

That means that you can write your own advertisements, etc. and generate all kinds of leads. But when it comes time to discuss a particular MLM company, then us the official MLM literature, guidelines, etc. when presenting that particular company, products, and opportunities. In that way, you are making a clear distinction between "lead generating" and promoting a particular "MLM company opportunity."

2. MLM Concepts Are Way Too Complicated

Whey most people are first exposed to their first MLM opportunity, they are over powered by the complexity and newness of MLM concepts and terms. They are confused with all those new terms such as "Network, Downline, Upline, Organization, Levels, etc." Then there is the specific MLM plan that is being presented that is always anything but simple. There is too much to absorb quickly. Then there is much suspicion. Is this a pyramid scheme? Is it legal? They have probably never heard of the MLM company that adds to the problem. They find it hard to believe that they can really make the kind of money being discussed. They probably suspect the MLM distributor. And on and on. Right? So what happens? In most cases, nothing! They simply don't sign up.

3. Potential MLM Member Can't Decide Which MLM Company To Join

Put yourself in his shoes. If he has been investigating MLM companies, he is sure to be confused with all those offers and different companies. If he can't decide, he just doesn't sign up with any MLM company! Does He?

TIP: There are literally thousands and thousands of MLM distributors who will jump at the chance to tell you which companies you should get into and promote. If you want more "advice" there are many books written by the "experts." Understand one thing, every book and magazine article that you read and everyone that you talk to will almost assuredly have a "vested interest." In other words, they are either openly or subtlety trying to get you to sign up in their program. They will be quick to explain that there are "golden rules" and guidelines to follow. Some will tell you to stay away from "grown floor" opportunities since they are too risky. Others, will explain that this is where the big money is. Some will explain why matrix MLM programs are better than others - and visa versa. Some will adamantly advise you to be active in only one MLM company - "be loyal" is their motto. Others, try to sign you up in multiple companies. Still others have put together "Downline Building Teams," and will invite you to join them. They do all the work (You simply send to them money). With all this "good" advise, what is correct?

I have noticed one thing about all these "good" advice sources. They never seem to ask me what my goals are.

What is it that I want? How in the world can someone give another person advice before he understands that the objectives are? What is it that you really want? When? How much can you afford to spend? How much risk are you willing to take? What MLM programs and products do you like? Before we even think about selecting a MLM company, let's review the real world about MLM companies and opportunities.

Most new MLM companies never make it through their 2nd year. This is because they are not properly financed, don't really have a good offering, or the federal (Fed's ) government shuts them down! The reason that the Fed's shut down some of these companies is that there is a lot of unscrupulous people in MLM, mailorder and in fact, all kinds of business.

MLM is no different from other companies that frankly have about the same survival length. New companies in any business, MLM or not, have a tough time getting through the first few years. The people that promote MLM companies never seem to get around to explaining the real facts to you. But you need to understand the dark side as well as the "rose colored glasses view." Sound scary? Well, it you were to invest $5,000 to $25,000 like some MLM companies would like you to do, yes it would be scary. The correct word is probably "foolish."

Now let's take these facts and see if there is really a low risk, high potential waiting for you.

So, back to the question, "How do You Select the Right MLM Company?" This is like asking, "What Stock should I buy?" Brokers, advisement firms, and the like will be quick to make their advice. Wouldn't they? And why not - they all earn a fat commission or other fees. do you think any of them really cares about you? And if they really believed in their own "advice", why don't they mortgage their homes and buy in themselves? The fact is,

"No one knows!" And that is true with MLM companies and buying stocks! A standard solution does exit however: diversify! Spread your investment around! Why put all your eggs into one basket?

1. Select your MLM programs from the "Highly Recommended" listing from reliable sources

2. Enroll into at least 2 or 3 MLM programs. There is no guarantee that any MLM program will survive, so let's not be naive about this. Safety is in numbers! They all won't go sour . . . at least at the same time. And in the mean time, you should be making money with the one or two companies that you're in.

3. Build your one core MLM company that is at least five years old and is the best one that you can find. Write for literature on our #1 ranking program. Consider our #2, #3, #4 and #5 "Highly Recommended" for diversification. Since some of these can be promoted easier and faster, you may want to vigorously promote these programs while you are building your slower, but stronger #1 program.

4. Get into MLM companies that you have total confidence in. There is nothing quite as frustrating as trying to promote a product or a company that you don't really believe in. Stick with the winners with a few years of success behind them!

5. Make sure that the MLM company(s) that you select have inexpensive literature that you can send by mail in a cost effective manner. This just makes good mailorder sense!

TRAP: Don't be a "MLM junkie" without a plan. Human nature is to entice you into many different exciting " ground floor" MLM opportunities. These can be fine, but you will lose your shirt if you don't have a coherent plan that makes sense. work this program and its offering to the fullest before you take off in other directions.

Here are a few problems some new MLMers have:

1. No Upline Support Once a person joins a new MLM program, he is vulnerable and needs a lot of help from something or someone. In many cases, his upline is not actively helping him for whatever reason. This happens a lot when the upline person is simply sponsoring as many people as he can with no regard to what happens to them after they get sponsored. In most standard MLM programs, it is important that the new person gets immediate assistance from a local person, meetings or what have you. Otherwise his chances for survival are slim to none.

2. New MLM'er Can't Sell

This is probably the major reason most people don't make it MLM. By using standard MLM techniques, you have "just got to" sell and learn how to speak at opportunity meetings and the like.

3. MLM'er Cannot Generate Good Leads Next to the selling problem, this has to be the next biggest reason most people fail in MLM. Let me paint you a picture of what normally happens. The new person has just signed up in an exciting MLM program. He is taught by the manuals, meetings and so forth, how he should "share" his product with his friends, neighbors and relatives. Normally, he is not comfortable with this, and if he is typical, he will have many sleepless, tossing and turning nights! He just doesn't want to "impose" on his friends! He would feel a lot more comfortable just presenting his opportunity to strangers. But to whom? Unless his upline sponsor can get to him immediately, this guy is sure to be a fatality!

4. There Is No True Duplicative System

If the MLM company must be promoted through expensive methods, this is not feasible. Also, if you must learn how to sell, or to speak and conduct an opportunity meeting - friend, this is just not duplicative. It just isn't! Only a few people can do this. Here again, is a very important reason a lot of would be MLM'ers die on the vine.

TRICK: Follow up with your first level of people. You can do this by letter or phone. If you have signed up someone that is not active, replace him with someone new, but keep all your first level people active.

5. MLM'er Sells By Mail Using Standard MLM Techniques

Traditional way to promote MLM is to sit down fact to face, spend all spare time to call around and travel around to get prospects. A lot of people already have full time job, it is hard to find extra time to travel and make phone calls. MLM'er Can't Keep His Program Going Strong

6. MLM'er Not "Sure" About His MLM Company Or Service

Often a person will "sign up" in a MLM program in a "fit of excitement." After the dust clears, he comes down to earth and reality slowly sets in. He then starts having doubts about the company, the product or service and his own ability to promote it. If he has enrolled in a program that is not well established, he may have some well founded fears. If the company is not at least two years old, things can get very shaky very quickly.

The slightest amount of financial problems or bad press can crater this company over night. Therefore, it is of utmost importance for the new MLM'er to align himself with a solid company with unquestionable products and services!

TIP: Pick an established, financially sound MLM company that is at least two years old with unquestionable products or services. That way, you can feel good about the company and products that you are promoting. There is nothing quite like being able to "tell the complete truth" to your prospective customers.

TRICK: Don't select a MLM just because you are "in love" with the product. Put your emphasis on the business, the money making potential.

7. New MLM'er Doesn't Stick With It Long Enough

TIP: Starting any company takes time, and this is true with MLM as well. By the time you study the program, write and receive literature: study this and sign up; get the literature; etc. - it takes time! And then you have to generate your leads and so on. Also, there is a lead time before you get your first check. And then your organization has to take time to grow. And on and on. The point is, it will take several months before you can expect much of anything to start to happen. You should set in your mind that you are going to stick with this for at least one year! That just makes good business sense.

TRICK: Use some other promotions to earn money during the interim time. That way, you are earning extra profits and generating a lot of surplus leads to help your downline.

TRAP: Don't spend all your initial promotional money on one thing and all at once. Do a little testing. Spread it out and find out what works best for you. If you "blow it" all in one big shot, and it doesn't work, then what?

MLM COMPANY IN SERIOUS TROUBLE

Your MLM Company Gets into Serious Trouble

Here is something that can happen, so you had better be prepared for it. As I have mentioned before, there are some excellent MLM companies, and some not so good. But any company can get into serious trouble, and a lot of MLM companies certainly do. they can get into financial problems, or get bad "press," management problems, etc. Anything can happen, and if you are one of the unlucky ones to be promoting this company, you could quickly become another MLM fatality. Particularly if you are promoting only this one MLM company.

TIP: Diversify. Look, we both know that MLM offers many wonderful opportunities. We also know that this is a volatile industry. That doesn't mean we should not participate. If you had to invest several thousand dollars in one MLM company, then I would be worried. But that is not the case here. You can partake in several MLM companies for less than $200 a month, and still enjoy the benefits. Can't you? Let's face it. Although the companies that are listed "Highly Recommended" in the our site are excellent, solid companies, they may not be perfect. In fact, some may go "belly up." But not all at once! Worst case, you will be in a MLM company at least a few months or years before they get into trouble. Now tell me you won't have made a profit even with that company!

TRICK: Sponsor your first level quickly. That way, your income will more than cover your costs. With the Internet's help, this can be done with just a little extra effort. Then show your first level how to do the same. That way, you earn profits quickly and stay ahead of the game.

TRAP: Don't be a MLM "junkie" without a plan. diversifying with a good coherent plan is one thing, but just buying into a lot of MLM companies is a "no-no." But yet, did you know that there are many people that buy into dozens of MLM programs without promoting any of them?

* MORE How To Build A Secure Income

TIP: When you can afford it, buy into more MLM programs. Re-invest some of your profits and round out your MLM companies to at least three. Start promoting MLM programs so you can recruit members into your new MLM programs. When you do this, you will generate surplus leads for your original MLM programs. At this point, you can either feed these leads to your existing downline, or start to build a second organization.

TRICK: Consider forming a co-op advertising group made up of your downline. You can advertise locally or nationally. You simply put the advertising package together, and your downline pays you so much for a block of this advertising. That way, they get tons of leads, and your downline builds automatically.

TRAP: Don't forget the method that you used to succeed. After you become successful, you will want to work closer with the individual MLM companies that you are promoting. All these companies have "grand" ways that they want you to use and teach. Beware! Stick to the system that worked for you.

With Internet's help, you can do a lot of research before you jump to anynetwork marketing company. Plus, you can use Internet to recruit new prospects at low cost with search engine's help.

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Julia Tang publishes Smart Online Business Tips, a fresh
and informative newsletter dedicated to supporting people
like you! To find out the best online business opportunities,
and to discover hundreds more proven and practical internet
marketing secrets, plus FREE internet marketing products
worth over $200, visit: http://www.best-internet-businesses.com
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Article Source: http://EzineArticles.com/?expert=Julia_Tang http://EzineArticles.com/?MLM-Survival-Guide-Tips,-Tricks-and-Traps-Revealed&id=4327
NETWORK MARKETING SECRET TRICKS - CLICK HERE

By Nate T. Butler

If you have signed up for an MLM business opportunity network marketing, then you are going to need to learn how to properly market your site if you want to make any sales. Below we are going to take a look at some of the different forms of marketing you can use on the Internet.

One of the most popular ways people use to market their sites is through article marketing. Basically, you look at the theme of your business, and write articles that are on topics related to that business. The more articles that you write and submit to article directories, the more traffic you will have. Continue writing new articles so that there are always fresh ones out there, linking back to your site.

Another method of marketing is through pay per click advertising. You basically put your ad up in the search engine results, and each time that ad gets clicked, and the person is redirected to your site, you will be charged.

Social network marketing is a relatively new form of marketing. It consists of you going and signing up for message boards and social networking sites such as Facebook. Being an active member of such sites is a great way to get noticed and seen as an expert in the field. Be sure to include a link to your website in your signature line on each post that you make, so that potential customers can visit you there.

If you want to make your MLM business opportunity network marketing a success, then you will need to employ one or several of these marketing techniques. The more traffic that you are able to direct to the site, the more likely you will be to make a lot of sales.

Need more info on [http://magneticinternetmarketing.com/mlm-network-marketing-opportunity]MLM network marketing opportunity? Nate Butler can help! Nate is a personal development trainer, author, and entrepreneur. He runs MagneticInternetMarketing.Com as an online resource for online entrepreneurs and would-be entrepreneurs. Get free tips when you check out the website today!

Article Source: http://EzineArticles.com/?expert=Nate_T._Butler http://EzineArticles.com/?MLM-Business-Opportunity---Network-Marketing-Techniques&id=2207180